Sales Certification

15.00 hours
Lifetime Access
£ 100.00

Did you know you can get 12 months access to this course and 40+ other CPD approved courses for only £300?


Course Benefits

About the Sales Certification

Completing a sales certification can provide you with the necessary skills for all types of positions in a host of industries.

Are you in a position where you need to have strong communication and negotiation skills? Do you need to generate leads in order to reach your goals? Do you know how to set goals and achieve them? This sales course is the ideal choice whether you are opening your own business, looking for a course that can provide you with a host of skills you will use at work each and every day or whether you are looking at joining a dynamic sales team.

Introduction to the Sales Certification Course

This is an information packed course designed to provide you with all the knowledge and skills you need to succeed in a dynamic and fast paced sales environment. This course is broken down into nineteen easy to manage modules, which should take around fifteen hours to complete.

The good news is that you can study at your own pace, as the entire course is completed online with access to study modules from any device at any time. Once you have completed the course you will need thirty minutes to complete the multiple choice test. On passing, you will be able to download and print your certification without delay.

In the unique event that you don't pass your test the first time round, we will give you a second chance. This enables you to revisit the modules and then retake the test.

What you will learn

The sales certification course is designed to give you everything you need in the real sales environment. The course is overflowing with valuable information, interesting advice and more to help you achieve your sales goals and enjoy a successful sales career moving forward.

In this course, you can expect to learn the following:

  • Understand the psychology of selling. Learn what selling really is and learn about buyer and seller motivation.
  • Identify what the sales skills are that everyone needs, how to develop them and what you need to avoid at all times.
  • Get an understanding of sales jargon. Learn the key terms, know when you should use jargon and when to avoid it.
  • Learn the evolution of sales. History, current status and where it is heading.
  • Know what skills you will need to succeed in sales. Learn how to identify your weak points and how to improve your skills to ensure sales success.
  • Learn everything you need to know about goal setting and achieving your goals.
  • Get a good understanding of the selling process. The steps of the process and where things can and will often go wrong.
  • Know what prospecting is and the importance of lead generation. Learn the basic steps to prospecting, what to avoid and how to take advantage of new leads.
  • Learn how to prepare to sell and the importance of planning.
  • Identify what sales proposals are and learn how to write an effective proposal. Identify key points and general structure.
  • Learn how to prepare an effective sales pitch.
  • Learn about the power of influence and negotiation. Identify the three “P's.”
  • Understand how to deal with barriers and overcome objections.
  • Learn how to close effectively.
  • Understand why aftercare is so important and get insight into following up after the sale.
  • Get valuable insight into cold calling, sales tools and technology.
  • Learn how to effectively manage a sales team to achieve sales success.



The sales certification course comes with a host of benefits that you can enjoy during and after your studies.

This course will provide you with the following benefits:

  • Easy to manage information packed modules.
  • Ability to study from anywhere at any time.
  • Study using any device connected to the internet.
  • Online support.
  • Lifetime access to course modules online.
  • Instant download and print certificate which is industry recognised.
  • Fast track career and boost knowledge and skill in sales industry.
  • Improve chances of securing promotion at work.
  • Develop new skills and boost confidence when dealing with clients.
  • Improve negotiation and selling skills which you can use daily in all industries.

Course Content & Overview

  • 1.1 What Actually is Sales?
  • 1.2 Understanding Buyer Motivation
  • 1.3 Understanding Seller Motivation
  • 1.4 The Psychology of the Salesperson
  • 1.5 Understanding the Basic Psychology of Selling
  • 1.6 The Need to be Understood
  • 1.7 The Psychology of the Fear of Loss
  • 1.8 Psychological Tips to Boost Sales
  • 1.9 Understanding How You Influence the Final Outcome
  • 1.10 Task
  • 1.11 Summary
  • 2.1 The Essential Sales Skills that Everybody Needs
  • 2.2 How to Develop those Skills by Yourself
  • 2.3 Pitfalls you Need to Avoid
  • 2.4 The Difference it will Make to your Sales Record
  • 2.5 Task
  • 2.6 Summary
  • 3.1 The Importance of Sales Talk
  • 3.2 The Role of Jargon
  • 3.3 The Key Terms Everybody Should Be Aware Of
  • 3.4 Terms to Avoid Using
  • 3.5 Summary
  • 4.1 The Origin of Professional Sales
  • 4.2 The Evolution of Sales Through the Times
  • 4.3 Current Status
  • 4.4 Where is the Professions Heading?
  • 4.5 Summary
  • 5.1 The Role Having These Skills will Play
  • 5.2 The Key Skills You Cannot Do Without
  • 5.3 How to Identify Your Weak Spots
  • 5.4 How to Improve Those Missing Skills
  • 5.5 Task
  • 5.6 Summary
  • 6.1 The Importance of Setting Goals
  • 6.2 How to Set Fair Goals to Push yourself
  • 6.3 How to Create a Plan to Achieve those Goals
  • 6.4 How to Deal with Issues Preventing You Achieving Your Goals
  • 6.5 Task
  • 6.6 Summary
  • 7.1 The Importance of the Selling Process
  • 7.2 The Steps of the Selling Process
  • 7.3 Understanding Where Things Can Go Wrong
  • 7.4 The Result of Understanding the Process
  • 7.5 Task
  • 8.1 The Importance of Quality Prospecting and Lead Generation
  • 8.2 Basic Steps to Find the Best Leads
  • 8.3 What to Avoid when Prospecting
  • 8.4 How to Take Action on the Leads
  • 8.5 Summary
  • 9.1 Why You Need to Prepare to Sell
  • 9.2 What Happens if you do not Prepare?
  • 9.3 How to Prepare Yourself
  • 9.4 Putting the Steps into Action
  • 9.5 Task
  • 9.6 Summary
  • 10.1 The Importance of a Good Sales Proposal
  • 10.2 Key Points to Include in Your Sales Proposal
  • 10.3 The General Structure to Follow
  • 10.4 What to Avoid in a Sales Proposal
  • 10.5 Summary
  • 11.1 Preparing for your Sales Pitch
  • 11.2 How to Perfectly Deliver Your Pitch
  • 11.3 The Pitfalls That You Must Avoid
  • 11.4 How to Improve Your Pitch and Keys Points to Look For
  • 11.5 Summary
  • 12.1 The Importance of Influence and Motivating People to Buy
  • 12.2 How to Influence and Motivate Without People Objecting
  • 12.3 The Key Mistakes you have to Avoid Making
  • 12.4 How to Turn Things Around to your Advantage
  • 12.5 Summary
  • 13.1 The Key Points to Focus on When Negotiating
  • 13.2 The Key Points to Avoid when Negotiating
  • 13.3 The Concept of the Three P’s
  • 13.4 When to Know to Stop Negotiating
  • 13.5 Summary
  • 14.1 How Objections Can Occur in the First Place
  • 14.2 How to HandleThose Objections and Turn Things Around
  • 14.3 How to Overcome Most Barriers to a Sale
  • 14.4 Pitfalls You Need to Avoid
  • 14.5 Task
  • 14.6 Summary
  • 15.1 The Importance of Closing at the Right Time
  • 15.2 How to Close a Deal
  • 15.3 How to Handle Things That Go Wrong
  • 15.4 What to Do After Closing the Deal
  • 15.5 Summary
  • 16.1 What is Generally Included in the Following Up Procedure?
  • 16.2 Why Aftercare Is So Important and What to Do
  • 16.3 How to Develop the Perfect Relationship
  • 16.4 Key Points on How to Potentially Develop Further Business
  • 16.5 Summary
  • 17.1 The Rules and Regulations of Cold Calling
  • 17.2 Effective Cold Calling
  • 17.3 How to Handle Objections
  • 17.4 How to Move it From a Cold Call to a Sale
  • 17.5 Summary
  • 18.1 How to Use Sales Tools and Technology to Your Advantage
  • 18.2 The Key Sales Tools to Have at Your Disposal
  • 18.3 The Way to use Technology to Make Life Easier
  • 18.4 Mistakes to Avoid Regarding this Form of Help
  • 18.5 Summary
  • 19.1 The Basics of a Sales Team and Your Position
  • 19.2 Important Characteristics You Need to Have
  • 19.3 How to Run a Sales Team to the Best of its Ability
  • 19.4 Dealing with the Issues of a Sales Team
  • 19.5 Boosting the Productivity of the Sales Team
  • 19.6 Task
  • 19.7 Summary
  • Final Test
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We offer instant, online finance support to help manage payment for the course.


    There are no entry requirements to taske this course. Anyone who has an interest in learning more about this subject matter is encouraged to take the course. 

    You can begin your course as soon as your payment has been successfully processed.

    You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

    Once you have completed all of the modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing.


    You can use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course

    Finance options are available, please speak to a course advisor for further details.