If you are passionate about becoming a personal trainer, then you really need to think carefully about your prospective clients, not only how to attract them, but what sorts of clients you want to work with. After all, without enough clients, your business will not succeed.
What do you need to think about when it comes to clients?
To know what clients you want to attract you need to first ask yourself a few important questions.
- Exactly what services do you plan to offer your clients?
- When do you plan to offer your services?
- What times and days will you be available for clients?
The next step is to find your clients. Now that you have an idea of what exactly you plan to offer, and when, it becomes much easier to target the appropriate clients. In order to attract and retain clients, you have to market yourself and your skills.
The aim of marketing is to attract the clients you want, and here it is obviously crucial that you know exactly what sort of clients you want to train. This means that you need to think about the following questions.
What sorts of clients do you want to work with?
There are many reasons why people might want to work with a personal trainer. Here are some examples of the different people who could require your services:
Men and women who are mostly interested in weight loss
For these clients, it would be most useful to have a good background not only in exercise and training for weight loss but also have a good idea of healthy eating for weight loss. It would be useful to have an understanding of what makes people eat badly. In other words, it would be good to have some idea of the psychological issues that drive people to bad eating habits. This will add value to the service you offer and help you understand the mindset of your clients.
People interested in toning their bodies
For these clients, it will be important that they do the exercises and training that helps to keep muscles toned and firm. You will need to know how to train individuals and how to help them with exercises that target certain problem areas, which are likely to be different in males versus females.
Athletes training for particular sports
Many athletes suffer from injuries and thus often it is a good idea to have some background and possibly even further training in exercise and sports physiology and medicine, particularly if you plan on a career in training pro-athletes. If you are serious about being a trainer of athletes, then it is a good idea to find out what options there are for further study in this area.
People who have been ill who need gentle exercises to help with recovery
Cardiac patients, for instance, are often encouraged to exercise. It is important here to start off with gentle methods that do not put excessive strain on the individual.
Once you have decided on the types of clients you are interested in working with, ask yourself what qualifications or experience you need to do a good job for particular clients.
What training do you need to have to work with these different clients?
Becoming a personal trainer involves having a background that fits the needs of your clients. This means that if you want to work mainly with people intent on losing weight, then you should have some knowledge of the importance of diet and how this, combined with exercise, is beneficial.
A personal trainer does not need a university degree, although there are certification options. However, once you start working with athletes, you may find you become more interested in further study. Generally, universities offer programmes and courses in sports exercise which you can explore further if you are interested in that area.
If your plans are to help people who simply want to become fitter and toned, then you may not need as much experience as say somebody who works with pro-athletes.
How do you find your clients?
Once you know what clients you want to work with and what background you need, you now need to focus on how to attract these people.
A personal trainer who is affiliated with a gym has an easier time attracting clients since the gym already attracts people. This is a benefit for you, but the drawback is that the gym may charge you a fee for using their facilities for your business.
You can also advertise your services using social media platforms or through word-of-mouth. There are, in fact, numerous creative ways to get the word out about yourself and what you have to offer.
For example, you can make a short video to upload and place on social media or on YouTube. You can ask your friends and family to also help spread the word about your business.
You can offer a short free seminar or class to introduce the idea of fitness and training and use that as an opportunity to drum up business and attract future clients.
Paper pamphlets and fliers may work, but odds are that using digital means of advertising will land you more clients since more people are on the web and using social media today than any other medium.
You can also develop a relationship with medical professionals in the area, particularly if you live in a city with many medical centres. The doctors can then recommend patients to you for rehabilitation and recovery.
Once you have satisfied clients, you can then rely more on recommendations. People who are satisfied with your services are likely to spread the word and tell their friends about you. This can lead to a lot more clients and more business in the future.
In conclusion, it is always a good idea to have a logical and organised approach to improve your chances of success when starting a personal training business.
You need to know exactly what you want to do and whom you want to work with as a personal trainer. You also need to have the correct set of skills and experience to match the clients you choose to work with. This is important because different people will need different types of training and exercises. Having a good plan is important so that you can market effectively to attract and retain the clients you want.